Sunday, October 6, 2013

Dating Scene in Korea and Koreatown

Here I will try to explain the different methods of dating that take place in the Korean culture. I have found that these are common not only in Korea but also in large Korean communities in America such as Koreatown in Los Angeles or even in certain communities in New York or San Francisco.

The first form of dating is called Sogaeting. This is pretty much the equivalence of matchmaking or a referral from someone you know. Let's say I have a single coworker that I think would be a good match for one of my girl friends. If I get the two to meet, that is sogaeting. The literal translation for sogae is "introduction" or "to introduce".


A second form of dating is called Meeting. Meeting is basically a group dating scene. You remember the old Biggie Small lyrics, "...tell your friends to get with my friends and we can be friends...". Generally this is a similar concept to sogaeting where usually one or two people have chosen to play matchmaker. In this case though, it is a group setting. I can call 2 of my girlfriends, you can call 2 of you guy friends, and we can all meet up to see if anything clicks for anyone. I have seen some meetings consist of groups as large as probably 20 girls and 20 guys. It is hard to not have fun in that type of atmosphere.


A third form of dating is Bongaeting. This is basically internet or online dating. Two people who've met online can choose to meet in person, in a real life date by the form of bongaeting. This literally translates to "lightning", referring to how fast things can take place.


Lastly we have Booking. For lack of better reference, I would compare booking with speed dating by American standards. Generally, most Korean nightclubs will be table service and bottle service only. Meaning a small group of people will usually need to pay for a table (usually with a high minimum) as opposed to the traditional American nightclubs where there is a walk up bar where you can buy drinks one at a time. Those of you who've been to Vegas recently may better understand the bottle service clubs.

Now these nightclubs know that they need to control the female to male ratio to create a fun and sought after environment. The Korean clubs will often offer a group of girls a table with either a free half bottle of liquor or perhaps a discounted bottle to attract pretty girls to the club. The benefit to the girls being that they now don't have to spend $200 or so trying to party. Here is the catch, if the club has a group of guys that want an opportunity to meet some girls, the waiter for the guys will go find one of these groups of girls and bring them over to the guys' table for an introduction and usually at least one drink. These girls can not refuse as that was part of the agreement. The waiter is now playing matchmaker. If I tip my waiter well, he will continue to book girls as often as he can until we can find some girls we click with. This is where I find some similarity to speed dating.

Now before everyone gets all riled up about equal rights or what not, let me point out a few things. First off, the girl's obligation is simply to be introduced to guys. There is no expectation of "hooking up", let alone having to hang out with them for more than a "meet n greet" and a drink. Most of these interactions usually end within 5 minutes or so unless the girl really likes the guy and vice verse of course. For all my feminists out there, if it brings you any comfort, there is also an opposite version of this where the girls can request guys to be sent and introduced. Again, I know people jump to judgments upon hearing of booking but this is actually considered quite normal for Koreans and not sleazy as some people imagine it to be.

What is Domi?

Before I get to explaining what exactly Domi is, please read my other blog titled Dating Scene in Korea and Koreatown. If nothing else, at least read about or understand the Booking concept, this will offer a point of reference that might help better explain how domi service got it's start.


The literal translation of domi is "helper". Once upon a time, struggling bars and nightclubs in Korea understood that if they had more girls, more guys would come patronize their bars. So they began to hire domis or helpers to come hang out and create a more sought after environment for male customers.

Fast forward to 2010, many of the Korean communities in America now offer domi. A group of guys can walk into a noraebang (literal translation: song room), basically a semi private karaoke bar for your group of friends, and request that domis be sent over. If the guy doesn't like the first domi he sees, he can pass and wait for another to be introduced. He can continue to do this until he finds a girl he likes or probably runs out of new girls to meet. This actually spawned off the original concept of "booking" and if you've read my other blog you can probably see the similarities. Now here is the big difference, the male customer pays the girls to come hang out. Instead of the girl floating from table to table for free liquor in the "booking" concept, the girl and the company she works for will charge an hourly rate, usually about $60 per hour. The girl will usually be paid an hourly plus earn tips. Just like "booking", there is no expectation of "hooking up" or any of the sort. Basically the girls role is to be a fun partner to hang out with. Girls will usually sing, dance, and talk with the guy. They tend to be much friendlier then in the booking concept because now they are getting paid per hour and it's in their best interest to be able to extend that hour into multiple hours. Not a bad gig for some of the girls, basically getting paid to hang out and play. Ironically, my girlfriends that have worked as domis seem to make more money then the guys hiring them.

The guys like it because it is now a more comfortable and intimate setting. You're not in the middle of a packed nightclub with music blaring. You actually have an opportunity to talk with and get to know the girl. In this situation it's safe to say the girl will be quite friendly and receptive because now I am paying her. The men tend to like the fact that there is no rejection and they get an opportunity to hang out with a girl that's normally out of his league. Now I'm not stupid, I understand most of these guys want nothing more than to be able to take the girl home but that is really no different then going to a bar with your girl friends and having every guy there trying to do the same. I do understand that many people find it odd to essentially be paying for company.  I understand that paying for sexual company is not only immoral but illegal. Here these guys are paying to hang out, and that is it. Not very different than going to a pretty bartender and tipping her well for an opportunity to hang out with her. Hooters is pretty much built on this business model, hire pretty girls to talk to guys and keep them company. Let these guys dream for a minute. Let them dream the dream where then can party with beautiful women like in the music videos.

A lot of people have trouble grasping this domi concept so I will do my best to clear up some of those misconceptions. I understand that it might look weird to see a bunch of pretty Asian girls constantly walking in and out of bars in large groups. I've noticed many non-Korean people witness this and make assumptions or judgments. That being said the popular Vegas clubs do pretty much the same thing, prancing girls in and out of the VIP area, except in this case the girls don't get a thing but an opportunity to meet a guy that may or may not be wealthy.

Perhaps it is the payment that makes some people uneasy. Is this really very different than the current American dating service or internet dating scene? Generally men pay quite a bit of money for an opportunity (for which most men fail at) to meet women. Women often can join for free or even get some sort of sign up bonus. The cost for the women being subsidized by the the paying men. From there, if you go on a date, it is generally assumed that the man would pay. In both situations, the man is paying quite a bit for an opportunity to meet and hang out with a woman. Similarly for the woman, she is compensated for the meeting whether it be via cash or free food, drinks, and subsidized access to online dating or dating services.

For my equal rights warriors, I would like to point out there is a male version of this as well. Girls can also request a group of guys to be sent over where the girls can now choose a guy that they would like to spend some time with. I personally have never tried it but I've heard it can be really fun.

Be sure to read my blog about Korean Drinking Etiquette here:
http://koreandrinking.blogspot.com/

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